Influencer fee calculator

By our model, a reel from a creator with 30K followers (about 27.9K expected views) is worth around ₹14,000, with a walk-away floor of ₹11,000. At 5 lakh followers it is around ₹1,49,000. Niche, audience location and engagement move these numbers, and paid usage rights are charged on top.

Expected views ÷ 1,000 × the platform's rate per 1,000 views (₹500 on Instagram), adjusted for account size, engagement, niche, audience location and format. Then add paid usage rights, exclusivity and extras, and take a small discount for bundles of more than one deliverable.

Yes. Organic posting and paid usage are different things. We add 25% of the fee for one month of paid usage, 45% for three months, 70% for six and 100% for twelve. Whitelisting — ads running from your own handle — is another 25%.

If you are GST-registered, yes — add 18% GST on the full value of the deal, including any product you get in barter, and the brand pays it in cash on your invoice. Registration is compulsory once your yearly turnover from services crosses ₹20 lakh (₹10 lakh in some special-category states). Below that, you can still register voluntarily. Ask a CA for your own case.

Probably TDS. Once a brand's payments to you pass ₹50,000 in a year, it may deduct 10% TDS on professional fees — section 393 of the Income-tax Act 2025 (section 194J earlier). Some brands deduct 1–2% under the contract provision (194C earlier) instead. It is calculated on your cash fee excluding GST and deposited against your PAN, so you can claim it back when you file your return. Check Form 26AS to see it.

We count a product at 60% of its retail price — what it is worth to you, not its MRP — and let it cover at most half the fee. For example, a ₹10,000 product against a ₹14,000 reel is a ₹6,000 credit, so you would still invoice ₹8,000 in cash. If you charge GST, it is on the full ₹14,000. Any TDS on the product (section 194R earlier) is the brand's to handle separately — it isn't taken from your cash.

In our model a dedicated video from a channel with 1 lakh subscribers (about 28.2K expected views) is around ₹53,500; a 60–90 second integration inside a regular video is around ₹26,500. Enter your real average views for a much better estimate.

A small one. We take 4% off for each deliverable after the first, up to 15% — so 2 reels get 4% off and 5 or more get the full 15%. Bigger discounts train brands to expect them.

Yes. It is free with no sign-up, and it runs entirely in your browser — nothing you enter is sent to us.