Engagement rate calculator

It depends on account size. By our estimates, under 10K followers a typical rate is around 5.5%, 10K–50K around 3.8%, 50K–250K around 2.6%, 250K–1M around 1.8%, and above 1M around 1.2%. Anything well below roughly half of your tier’s typical rate is worth looking into.

Add up the interactions on a post — likes and comments, plus saves and shares if you have your insights — divide by followers (or reach, or views), and multiply by 100. Average your last 6–9 posts rather than using one post; a single viral post skews the number.

Each answers a different question. By followers tells a brand how much of your audience reacts. By reach shows how people who actually saw the post responded, which is fairer when reach is low. By views is the standard for video, and the only fair measure on YouTube where many viewers don’t subscribe.

No. Past a point — roughly 2.25× the typical rate for your size — a high rate starts to look like engagement pods, giveaways or bought likes, and brands will ask why. A rate that is strong but believable is what you want.

For your own analysis, yes — saves and shares are the strongest signals of content people value. But brands can only see likes and comments, so our benchmark compares the public rate (likes + comments) to keep it like-for-like.

On YouTube, judge engagement against views, not subscribers. Likes plus comments of around 3–6% of views is healthy; smaller channels tend to sit at the top of that range.

Post consistently, open with a hook in the first two seconds, reply to comments in the first hour, ask a specific question in your caption, and make content people want to save — checklists, recipes, how-tos. Remove inactive or bot followers too; they lower your rate without adding anything.

Yes. It is free with no sign-up and no limit, and it runs entirely in your browser — nothing you enter is sent to us.