Rate card maker

Your handle and platform, followers and average views, each deliverable with a unit price, any package discount, what usage rights the price covers, extras like exclusivity or raw files, the total, your payment terms, and whether GST is added on top. This maker puts all of that on one card.

With 20,000 average views, our model prices one reel at about ₹10,000 and each story frame at ₹2,500. A reel plus three stories comes to ₹17,500 before the 12% package discount, so ₹15,400. Paid ads for 30 days adds 25% of that and writing the concept adds 15%, for a quote of about ₹21,500.

Every format is a fixed share of your main-format price. On Instagram a carousel is 75% of a reel, a static post 60% and one story frame 25%. On YouTube an integration is 50% of a dedicated video and a Short 30%. The full table is in "How the rate card is priced" below.

A small one is normal. We take 4% off for each deliverable after the first, capped at 15%, so four deliverables get 12% off and five or more get 15%. Discount the bundle, not your unit rate, so a single reel still costs the full price.

Usage rights are priced as a share of the package after discount: 15% if the brand reposts it organically, 25% for 30 days of paid ads, 45% for 90 days, and 100% for a perpetual buyout on any channel.

Partly. We count a product at 60% of its retail price, since that is roughly what it is worth to you, and let it cover at most half the quote. The rest should be paid in cash. If you charge GST, it is on the full quote, product included. Any TDS on the product (earlier section 194R) is the brand’s to handle separately — it isn’t taken from your cash.

If you are GST-registered, add 18% GST on the full value of the deal — including any product you get in barter — and the brand pays it in cash on your invoice. Brands may also deduct 10% TDS on your cash fee as professional fees (section 393 of the Income-tax Act 2025, earlier 194J) once their payments to you pass ₹50,000 in a year; some deduct 1–2% under the contract provision (earlier 194C) instead. It is deposited against your PAN and you claim it back when you file your return. TDS on a barter product (earlier 194R) is the brand's to handle separately. The card shows the invoice total and what reaches your account.

Yes. "Make film" records a 15-second 1080×1920 video of your card in your browser. Chrome and Safari save it as MP4, which uploads straight to Instagram; some browsers can only save WebM, which you would need to convert first.

Yes. It is free, needs no sign-up, and runs entirely in your browser. Nothing you type is sent to us.