Paying for views, not players
A flat fee for a sponsored stream buys reach. Without a tracked link, nobody knows if one viewer installed, and the next campaign repeats the guess.
Game influencer marketing
Gaming creators who bring players, not just views.
Work with creators whose viewers play your genre. Pay per install tracked by your measurement partner, per store-page visitor, or for gameplay videos you have approved.
7-day free trial · No card required · Cancel anytime
Sample figures for illustration.
Why game campaigns disappoint
Views are easy. Players are the job.
Mobile and video game marketing with creators works when the audience plays your genre, installs are real, and every video is tied to the players it brings. Most campaigns pay a flat fee for a stream instead, and three things go wrong.
Audiences that don’t play your genre
A battle-royale streamer’s viewers may not touch a puzzle game. Genre, platform and language fit matter more than subscriber count.
Installs that aren’t real
Incentivised and bot installs inflate numbers and never open the game twice. Installs need to come from your measurement partner and pass a fraud check.
Three ways to pay
Pick the result you want to pay for.
Mobile games usually pay per install; indie and PC games pay per store-page visit before launch and a fee for launch videos.
Pay for tracked installs
Installs reported by your app measurement partner (AppsFlyer, Adjust or Branch) are tied to the creator link they came from, and only then earn.
Best for: Mobile games
Pay for store-page visits
A fixed amount for each visitor a creator’s link sends to your Steam, Play Store or website page. Daily caps per link stop click farming.
Best for: PC and indie games, pre-launch
Pay for approved gameplay videos
Agree the fee, the video and any usage rights in the deal. The money is held when it is signed and released after you approve the content.
Best for: Launches, trailers, gameplay UGC for ads
Install tracking, visitor caps and fraud review on the affiliate marketing page.
How it works
From brief to new players, you sign off each step.
- 1Brief
Describe the game and the player
Genre, platforms, languages, the players you want, and how you pay: per install, per visitor, a fee, or a mix.
- 2Match
Get creators whose viewers play your genre
A shortlist of YouTube, Instagram and X gaming creators ranked on audience fit rather than subscriber count. You choose who joins.
- 3Agree
Put the deal in writing
Format, length, build or key, embargo date and usage rights are agreed in the app before anyone records.
- 4Approve
Check every video first
The right build, no spoilers you didn’t allow, the store link and the paid-partnership label. Nothing is paid for content you have not approved.
- 5Track
See installs and visits per creator
Each creator gets their own link, so every install or store visit is credited to the video that drove it, after a fraud check.
- 6Scale
Turn the best gameplay into ads
Keep the creators whose links convert, and run their best clips as user-acquisition ads with the rights you agreed.
Instead of a game marketing agency
Keep the creators. Drop the retainer.
An agency makes sense when you want someone else to run every channel. If you want gaming creators paid on the players they bring, a marketplace costs less and shows more.
| Feature | GetCollab | Typical agency |
|---|---|---|
| How you pay | Per install, per store visit, or per approved video | Monthly retainer + creator fees |
| Installs tracked per creator | ✓ | Usually a views report |
| Fraud review before payout | ✓ | Varies |
| You approve every video first | ✓ | Varies |
| Spend capped by your budget | ✓ | – |
| Long-term contract | – | Often 3–6 months |
Mobile & indie game marketing playbook
A creator strategy for game studios.
The studios that grow with creators match on genre, show real gameplay, go regional, start indie campaigns before launch and pay per install once the game is live.
Match on genre, not size
A 20,000-subscriber channel that only plays strategy games will out-install a giant variety channel for a strategy title. Brief by genre and platform.
Real gameplay beats trailers
Players install after watching someone actually play: the first ten minutes, a hard level, a funny fail. Ask for gameplay in the first three seconds.
Go regional
Hindi, Tamil, Telugu and Bengali gaming creators reach players that English channels miss, often at a lower cost per install.
For indie games, start before launch
Send keys to small creators weeks before release, pay per store-page visit to build wishlists, then book bigger names for launch week.
Pay per install for always-on growth
Once a game is live, an install program lets many creators promote it at once, and you only pay for players who actually arrive.
Get recommended by AI
Players ask ChatGPT and Gemini for the best offline games or games like the one they love. Reviews and creator videos feed those answers.
Check your AI visibilityWhat to pay for, by genre
- Casual & puzzle
- Per install, short gameplay UGC
- Mid-core & strategy
- Per install, genre creators
- Battle royale & shooters
- Fee for streams, then per install
- Indie PC games
- Per store visit, keys to creators
- Card & board games
- Per install, regional creators
- Other apps
- Per install
Questions about game influencer marketing
How does game influencer marketing work?
You brief gaming creators whose viewers play your genre, they make gameplay videos with their own install or store link, and you pay per tracked install, per store visit, or a fee for videos you approve.
How do I track installs from a gaming creator?
Each creator gets a link from your app measurement partner (AppsFlyer, Adjust or Branch). Installs it reports are tied back to that creator and checked for fraud before they earn.
How do I market an indie game with creators?
Send keys to small creators who play your genre before launch, pay per visitor their links send to your store page, and book a few bigger creators with a fixed fee for launch week.
Can I track Steam wishlists?
Not directly. You can pay per visitor a creator sends to your Steam page, with daily caps per link, and compare the wishlist spikes in Steamworks with each creator’s posting date.
How much does gaming influencer marketing cost?
You set it: a fixed amount per install or per store visit, or a fee per approved video. You fund a budget first, and spending stops when it runs out.
Can I use creator gameplay in my ads?
Yes, if usage rights are in the deal. Agree where and for how long before the video is made, then run approved clips as user-acquisition ads.
Grow your player basewith creators who play.
Brief gaming creators, approve their videos and see installs per creator from one dashboard. Every plan starts with a 7-day free trial.